Cunning Grid

Catalog

Journey studies

Retailer, mission, segment, and store size filters mirror how Korea teams plan walks. Prices are informational only — proposals capture travel and access costs.

Showing 6 of 6 journey studies · prices are informational (KRW).

Cover visual for Aisle decision micro-moments
aisle decisions·Supermarket

Aisle decision micro-moments

Captures the 8–20 second window where shoppers compare facings, reach zones, and price architecture in the core aisle.

Mission: BrowseSegment: Value seekerFormat: Mid format

KRW 1,950,000

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Cover visual for Checkout impulse prompt review
checkout prompts·Convenience

Checkout impulse prompt review

Traces queueing behavior, secondary displays, and digital prompts that compete for attention at the last six meters.

Mission: Treat runSegment: Time-pressed commuterFormat: Compact

KRW 1,450,000

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Cover visual for Cold vault entry path audit
entry paths·Hypermarket

Cold vault entry path audit

Maps how chilled categories pull traffic from the perimeter and where navigation cues fail before the first shelf touch.

Mission: Stock-upSegment: Family plannerFormat: Large format

KRW 2,800,000

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Cover visual for Perimeter-to-core handoff mapping
entry paths·Club

Perimeter-to-core handoff mapping

Follows how perimeter missions bleed into center-store decisions, with emphasis on basket cooling moments.

Mission: Stock-upSegment: Bulk buyerFormat: Large format

KRW 3,600,000

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Cover visual for Planogram disruption lab (shelf)
aisle decisions·Hypermarket

Planogram disruption lab (shelf)

Structured shelf experiments to see how disruption height, angle, and messaging alter browsing cadence.

Mission: ReplacementSegment: Loyal brand buyerFormat: Large format

KRW 8,900,000

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Cover visual for Touchpoint rhythm & friction scan
checkout prompts·Supermarket

Touchpoint rhythm & friction scan

Connects pre-store intent signals with in-store touchpoints — sampling, demos, secondary placements — without media buying.

Mission: BrowseSegment: Deal hunterFormat: Mid format

KRW 3,200,000

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