Names generalized where needed. Each row pairs imagery with the study type referenced in quotes.
Beverage portfolio
Challenge · Cooler wins were not translating to core aisle velocity; distributor narratives conflicted.
Approach · Perimeter-to-core handoff mapping with weekend-heavy photo passes and beacon audit.
Outcome · Aligned brief for a simplified color block and a single secondary message per trip type.
Snack brand
Challenge · Checkout stacks competed with digital screens and a partner promo.
Approach · Checkout impulse prompt review with queue-length timing and staff interviews.
Outcome · Retailer agreed to stagger prompts; brand avoided a triple-message collision.
Household goods
Challenge · Innovation team wanted tall toppers; stores feared replenishment load.
Approach · Planogram disruption lab with matched pairs and replenishment risk log.
Outcome · Scaled a shorter variant with clearer facing contrast instead of the tall topper.
Personal care
Challenge · Sampling, demos, and displays landed in the same monthly window.
Approach · Touchpoint rhythm & friction scan across supermarket and club formats.
Outcome · Quarterly rhythm map adopted by channel sales; fewer on-floor arguments.