entry paths
Perimeter-to-core handoff mapping
Follows how perimeter missions bleed into center-store decisions, with emphasis on basket cooling moments.
5 weeks · Field + stakeholder interviews · KRW 3,600,000
Brief
Ideal for categories that rely on perimeter visibility but close in core aisles. We document temperature cues, basket placement habits, and when shoppers pause to re-orient.
What the pack includes
- Temperature-adjacent navigation notes
- Basket staging photo series
- Category beacon audit (color, shape, iconography)
- Cross-aisle sightline map
- Distributor handoff worksheet
- Risk log for cluttered transitions
- Optional evening vs. weekend pass
Outcomes you can act on
- Single narrative from perimeter interest to shelf choice
- Short list of beacon upgrades with examples
- Field cues for account managers visiting stores
FAQ
Yes, modest uplift for scheduling and safety coverage. We quote transparently before fieldwork.
Experience notes
“Client in beverages — the perimeter-to-core handoff map clarified why our cooler win was not showing in aisle velocity.”