aisle decisions
Aisle decision micro-moments
Captures the 8–20 second window where shoppers compare facings, reach zones, and price architecture in the core aisle.
3–4 weeks · On-site intensive · KRW 1,950,000
Brief
We instrument short aisle intercepts with structured observation sheets, pairing them with planogram snapshots. The output highlights where pack architecture, color blocking, or promo stacks distort navigation — without prescribing a single “winning” layout.
What the pack includes
- Reach-zone photography with ergonomic notes
- Facing contrast matrix vs. adjacent private label
- Promo stack interference log
- Voice-of-field quotes from merchandisers
- Heat narrative for activation huddles
- SKU-level attention ranking (relative, not absolute)
- Exportable brief for distributor teams
Outcomes you can act on
- Shared map of decision friction vs. navigation success
- Intervention ideas ranked by effort and visibility
- Alignment brief for sales and production coordinators
FAQ
We provide diagnostics and options. Final planogram approval sits with your retail partners and supply constraints.
Experience notes
“The aisle micro-moments deck made our distributor call calmer — everyone pointed at the same reach-zone photos instead of arguing from memory.”