“Cold vault entry audit named two dead turns we debated for months — the shelf interruption checklist is now our brief template.”
Category manager · appliance group
Signal strip
16
Field + synthesis specialists
6
Catalog journey studies
38
Cities logged last year
9.1/10
Avg. workshop score (internal)
214
Fixture packs archived
Live metric
214
Fixture evidence packs indexed for Korea resets since 2021.
Entry → aisle → checkout traces
Shelf interruption checks included
Cunning Grid · Trade marketing
Shopper paths, drawn with store evidence
We map how missions move from perimeter cues to aisle decisions and checkout prompts — so brand, distributor, and retail activation teams share one grounded story.
Clarity without the fluff
Operational rigor for channel sales leaders who need believable floor truth, not another slide of assumptions.
Three anchors
Practical journey maps
Sequenced traces with fixture IDs, not abstract funnels — built for reset conversations.
Store-level behavior insight
Photos, reach notes, and replenishment cautions captured while teams still remember the walk.
Sharper intervention points
Shelf interruption checks flag where navigation, promos, or digital screens fight each other.
The flow we run
A horizontal handoff — each gate produces artifacts your teams can reuse in distributor huddles.
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01
Scope & fixtures
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02
Field walks
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03
Evidence indexing
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04
Intervention draft
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05
Playback workshop
Featured journey studies
Four entry points from the catalog — filters on the list page.
entry paths
Cold vault entry path audit
Maps how chilled categories pull traffic from the perimeter and where navigation cues fail before the first shelf touch.
aisle decisions
Aisle decision micro-moments
Captures the 8–20 second window where shoppers compare facings, reach zones, and price architecture in the core aisle.
checkout prompts
Checkout impulse prompt review
Traces queueing behavior, secondary displays, and digital prompts that compete for attention at the last six meters.
entry paths
Perimeter-to-core handoff mapping
Follows how perimeter missions bleed into center-store decisions, with emphasis on basket cooling moments.
Voices from the field
Horizontal scroll — mixed formats, study-specific details.
Busan · Jun
Aisle micro-moments deck calmed our distributor call — everyone pointed at the same reach-zone photos.
Checkout impulse review caught a screen message fighting our stacker. Minor ask: wider convenience angles next time.
Verified note · snack brand
Planogram disruption lab — replenishment risk log paused a fragile topper.
Quick clarifications
Three questions teams ask before booking a walk.
Each journey study borrows a backbone from our catalog but adapts fixtures, missions, and retailer grammar to your category.
Quarterly evidence memo
Short notes on fixture trends we are seeing in Korea — optional, low frequency. No purchase flow on this site; we reply personally.