entry paths
Cold vault entry path audit
Maps how chilled categories pull traffic from the perimeter and where navigation cues fail before the first shelf touch.
4–5 weeks · Hybrid field + remote synthesis · KRW 2,800,000
Brief
We shadow missions across hypermarket and club formats, logging directional signage, cold-well sightlines, and cross-category pulls. Deliverables include annotated floor traces, friction heat notes, and a prioritized list of interruption points that respect your category guardrails.
What the pack includes
- Time-stamped path overlays tied to fixture IDs
- Mission tagging: stock-up, treat, replacement, browse
- Photo pack of shelf-edge cues and secondary placements
- Competitive adjacency map for your priority SKUs
- Workshop-ready summary for channel sales teams
- Shelf interruption checklist aligned to your brand book
- Handoff notes for merchandising partners
Outcomes you can act on
- Clear picture of where shoppers hesitate before selecting
- Short list of shelf-level interventions with rationale
- Shared vocabulary between brand and retail activation
FAQ
No. We use observational field notes, anonymized timing, and fixture references. Personal identifiers are not collected.
Experience notes
“The cold vault entry study named two dead turns we had debated for months. The shelf interruption checklist from week four is now our field brief template.”
“Dense, specific, occasionally blunt — exactly what we needed before a reset. Wish the photo pack had even wider angles at one location.”