checkout prompts
Touchpoint rhythm & friction scan
Connects pre-store intent signals with in-store touchpoints — sampling, demos, secondary placements — without media buying.
4 weeks · Mixed methods · KRW 3,200,000
Brief
We map how shoppers encounter your touchpoints across a typical week: weekend club run vs. weekday convenience stop. Useful when activation calendars stack too many competing messages.
What the pack includes
- Weekly mission calendar by format
- Touchpoint density map
- Staff cadence interviews
- Sampling choke-point photos
- Conflict matrix vs. other activations
- Retailer-specific constraint notes
- Workshop prompts for channel sales
Outcomes you can act on
- Rhythm view of when messages collide
- Cleaner sequencing ideas for the quarter
- Field-ready talking points for distributors
FAQ
No. We observe and document; staffing procurement stays with your agency partners.
Experience notes
“Incheon-area stores — the touchpoint rhythm scan showed three overlapping promos in the same month. Awkward but useful.”
“Conflict matrix saved us a pointless second display. Minor nit: wanted more weekend club photos.”