aisle decisions
Planogram disruption lab (shelf)
Structured shelf experiments to see how disruption height, angle, and messaging alter browsing cadence.
6–7 weeks · Lab + field · KRW 8,900,000
Brief
We coordinate closely with your production coordinator to stage controlled shelf variants across matched stores. Observation windows are consistent, and we document shopper hesitation markers without claiming guaranteed performance.
What the pack includes
- Matched-store pairing protocol
- Height and angle variation matrix
- Signage legibility distance tests
- Merchandiser training tip sheet
- Photo comparison pack
- Risk flags for replenishment load
- Executive readout under ten slides
Outcomes you can act on
- Behavioral read on which disruptions merit scale-up
- Operational cautions for replenishment teams
- Creative guardrails grounded in store realities
FAQ
No. We report observed behaviors and operational risks. Performance claims belong to your controlled analytics.
Experience notes
“Planogram disruption lab gave us language to push back on a fragile topper idea — the replenishment risk log was the clincher.”
“Loved the photo comparison pack. Executive readout was maybe too concise for our HQ, but fine for a first pass.”